John Frieda Hair Styling and Moisturizing/Smoothing Cream

This is a hair styling and soothing cream, and it is to be applied on wet or damp hair to smooth, moisturize, and align strands for silky-straight styles. The targeted consumers of this product are women. The size of the cream tube comes in handy because it’s not too big nor too small, so, it’s easy to handle it. The fonts work well with one intention of the product which is to straighten the hair since the fonts, especially the big ones written in the middle of the dark violet vertical shape, look longer and taller which generate the feeling of being straight. Moreover, the smaller fonts also generate the same feeling of straightness even though they don’t appear as long and tall as the bigger font in the middle, but they have sharp and straight lines and edges to show straightness. Some could argue that how do letters such as a, c, and s are shown straight, but in fact, because of the font they have and the straight/sharp edges at their endings, they look more rough. To be more specific, they don’t have serifs like bracketed serifs to show more curviness and that makes them generate a bit of straightness.The vertical and horizontal rectangular long shapes also generate the feeling of straightness. The creamy color of the background is a good representation of one other feature of the product, which is to soften the hair of the consumer. Also, the material used to create the cream tube feels smooth when touched or pressed, and it represents the smoothness feature of the cream once more. However, the design of this cream tube still needs some improvement. Because of the way this cream tube stands (it stands on the tube cap), it sometimes causes the cream to be poured out of the tube when the tube cap is opened, without any pressure from our hand. This could cause unwanted amount of cream to be poured out of the tube. As a result, this is one other area to be improved.