Burger King Logo

Burger King is one of the most well-known fast food chains around the world. The idea behind designing this logo was to represent the Burger King industry. It is intended to appeal both the young ones and the adults. The colors chosen for this logo are vibrant and bright enough which makes them stand out more and grab attention of the viewers to it. It is interesting how the designer of this logo has created the shape of the hamburger with two half circular shapes and the words written in between them. The yellow shapes represent the bread, while the red typeface in the middle is a representation of what is inside the bread, which happens to be the meat. This burger shape is within a blue circular shape, which makes it even stand out more. As for the choice of the name, Burger King is a good name since as the name indicates, the company wants to be the king of burgers and rule every other burger fast food chains, and the word King in bigger font size tries to enhance this idea. The fonts, along with the word choice and the word King in particular, are also bold and capital, and they are written in red, which makes the viewer to stop and pay more attention, and this is a way to grab their attention.

The logo of the Burger King has changed over the past years. However, the current one has more flair to it and is attractive. This hasn’t changed the overall purpose, which is to represent Burger King Company and its intention. With the older version, the colors were not as bright and vibrant, the fonts looked a bit boring, and the overall design looked much simpler and plain. With the new logo, we see brighter colors of red and the yellow with the blue circular shape added, along with a much better font and a better design of the hamburger shape, and these are what make this current logo stand out and grab more attention.