The logo seen
in the first picture is for the Target stores, intended to be used by Target
Companies/Stores to promote their business. It is created as a logo, to inform
people about the business of the Target Stores. What seen is a simple design of
a red bold bulls-eye with the word TARGET written in all caps, bold and in the
same red color as the bulls-eye. The bulls-eye was chosen as a logo idea for
Target Company since it fits with the name of the company, Target. As the
bulls-eye represent the center of an aim in sports like shootings and archery,
it also defines a similar meaning for the Target stores. It means that the
Target stores are the center where everything could be found and aimed (all the
supplies the customers need, from food to clothing, from electrical devices to
school supplies, pharmacy needs and a lot of other things that one might need).
The color chosen for the logo is red. Red is a warm color. The color red draws
the attention of people to itself and make them take actions. It draws people
in, makes them stop and pay attention. This is the reason that the red color
works really well for Target’s logo. The letters chosen are sans serif and
bold, written in red. In general, the boldness of the word TARGET and the
bulls-eye along with the red color grab the attention of people.
The logo has
been changed a few times, but the newer logo is more effective than its earlier
versions. For example, in one of the earliest versions of the logo, instead of
having only one red ring around the full red circle (the main target), there
are two red rings around the full red circle in the middle with the word TARGET
written on the rings in the center area in black. The word target in this
earlier version is not a sans serif typeface since it has serifs. However, this
logo is not so successful since it is a little busy having an extra ring and
the word TARGET written on the rings. There are also some other former versions
of the TARGET logo which obviously didn’t last and have been replaced until the
newest logo came along. The current logo however, is the best of all its
earlier versions and works better since it doesn’t have the complexity and
busyness of the earlier versions. With all of its simplicity, the current logo
is more interesting since it doesn’t have a script feel to it as it had with
one early version of the logo (the script writing didn’t feed the purpose of
the logo and Target Companies very well in general), or it doesn’t have the
busyness of the one with two rings around the full red circle in the middle, or
the one where the bulls-eye is hung from a lady’s ear as an earring and causes
the logo to lose its functionality. Overall, the current logo works really well
compared to the earlier versions. However, a little change/improvement could
make it even look better. By changing the typeface to a serif font but not a
very complex one (something similar to the font used in the version with the
extra ring in it), but keeping the boldness of the font and the color red, to
bring more flair to the logo.
Current Logo
Earlier version
Earlier version
Earlier version
No comments:
Post a Comment