Jergens Hand Cream

The product seen here is a hand cream, which is intended to soften and moisturize the skin. It is intended to be used by the general public. The cream tube has a great design. Soft and creamy colors (creamy green and pink) along with a soft type of plastic for the cream tube are chosen to indicate the softness of the product inside the cream tube. The curviness of the shape which has the soft pink color also indicates the purpose of the product inside, which is to soften and moisturize the skin. The fonts chosen for this are just the right fonts for this product to show the softness of the cream. All the words written except for the word Jergens have the same font which works very well for this product and the softness could also be felt in this font. The font of the word Jergens also fits very well even though it has serifs. If a close attention is paid to this typeface, one will notice the curviness and softness of the serifs and softness of the areas where different parts of each letter are linked together, which gives the soft feeling to people. The only slight improvement that could be made would be to lighten the colors used for the fonts to soften them to work well with the purpose of the cream.